The automotive world has witnessed numerous awe-inspiring vehicles over the years, but the DMC Lamborghini Urus stands tall as a unique and powerful marvel. The collaboration between renowned tuners DMC and the legendary Italian carmaker Lamborghini has given birth to

When it comes to high-performance vehicles with bold styling, few celebrities push the envelope like Jon Olsson. The Swedish skier and entrepreneur has an undeniable passion for extreme automotive builds, and his latest creation—a heavily modified Lamborghini Urus—is no exception.

Lamborghini, the renowned Italian automaker, has announced an ambitious update to its product strategy, signaling a significant shift towards electrification. With the introduction of the LB63x Huracan successor and the debut of the Urus PHEV in 2024, Lamborghini aims to

When it comes to tuning the already bold Lamborghini Urus, the stakes are high—and not every attempt hits the mark. One recent project by Keyvany, dubbed the Keyrus 1-of-1, has drawn attention for its audacious modifications and equally audacious claims.