When it comes to tuning the already bold Lamborghini Urus, the stakes are high—and not every attempt hits the mark. One recent project by Keyvany, dubbed the Keyrus 1-of-1, has drawn attention for its audacious modifications and equally audacious claims.

Lamborghini, the renowned Italian automaker, has announced an ambitious update to its product strategy, signaling a significant shift towards electrification. With the introduction of the LB63x Huracan successor and the debut of the Urus PHEV in 2024, Lamborghini aims to

When it comes to high-performance vehicles with bold styling, few celebrities push the envelope like Jon Olsson. The Swedish skier and entrepreneur has an undeniable passion for extreme automotive builds, and his latest creation—a heavily modified Lamborghini Urus—is no exception.

The 2025 Lamborghini Urus SE plug-in hybrid made a stunning debut at the 18th Beijing International Automotive Exhibition, stealing the spotlight with its electrifying performance and eye-catching design. With its bold orange hue and powerful plug-in hybrid powertrain, the Urus